Boughtbymany is the insurtech insurance that allows you to personalize your insurance. The company was founded by Guy Farley and Steven Mendel in 2012, and it has raised £15M in Series B funding led by CommerzVentures GmbH and including participation from Octopus Venture, Munich Re / HSB Ventures, Evelyn Bourke, and Crispin Odey. It has raised a total of £22.5M over two rounds.