The Plum Guide, the curated destination for vacation home rentals that focused on the top 1%, has raised £14M in funding from investors that include Octopus Ventures, Hearst Ventures, Talis Capital, and Latitude Investments. Founded by Alex Lee, Arif Meharali, Doron Meyassed, Imran Arshed, and Will Smith in 2015, The Plum Guide has now raised a total of £21.9M in reported equity funding.