Approximately 70%-80% of care homes are reliant on pen and paper and manual processes to run their operations and record data. During the height of COVID, care centers were under immense pressure to respond swiftly and efficiently. Unsurprisingly, this type of obsolete record-keeping proved to be tremendously inefficient. Log my Care is the free management platform for care homes that has proved to be the go-to solution to digitize operations in a scalable manner that’s easy-to-use. With the future of healthcare being decentralised and data-driven, Log my Care’s cloud-based planning software lets caregivers access information on across all devices – smartphone, tablet, computer, etc. The intuitive user interface makes it seamless to generate full person-centered care plans and easily record care and progress notes.
London TechWatch caught up with Founder Sam Hussain to learn more about Log my Care, the company’s impressive growth during the pandemic, and recent funding round, which brings the total funding raised to £1M across three rounds.
Who were your investors and how much did you raise?
Seed £600K. We received investment from RYSE Asset Management and a number of angel investors including Alexander Limpert the founder of Guestready.
Tell us about the product or service Log my Care offers.
We build care management software for care homes. We streamline and modernize the running of a care service, bringing all their health data online and allowing it to be managed by all staff members at the point of care.
What inspired the start of Log My Care?
We saw first-hand how the care home market was technologically decades behind where it should have been. As an engineering science graduate, I couldn’t help but want to streamline and modernize everything I could see! Log my Care was set up to overcome all the barriers to tech adoption that had previously been holding the sector back.
How is Log My Care different?
We have the only freemium model in the care sector, and we believe this will help the vast majority of care services who are still running on paper to move into the 21st century. We couple our freemium model with exceptional user interfaces which make our product far easier to use than the legacy systems that were previously the only choice.
What market is Log my Care targeting and how big is it?
Our initial target market is care homes in the UK. There are 19,000 homes and between 70% and 80% of them run their operations and care data on paper.
What’s your business model?
Freemium SaaS.
How has the data that Log my Care collects informed new developments in the app?
We gather a lot of data about detailed product usage that informs system updates, but the most effective tool we’ve found has to been to democratize the process and add a feature request board into the product itself.
What was the funding process like?
Fundraising is always a rollercoaster in my experience! The lessons learned from previous rounds have really helped in this one, especially allowing enough time for it to close and making sure everyone has reviewed the shareholder agreement to avoid last-minute surprises.
What are the biggest challenges that you faced while raising capital?
Getting the ball rolling is always the hardest part as nobody wants to be the first. After that, you can create a sense of ‘FOMO’ and use that to build the round to where you need it.
Getting the ball rolling is always the hardest part as nobody wants to be the first. After that, you can create a sense of ‘FOMO’ and use that to build the round to where you need it.
What factors about your business led your investors to write the check?
Our investors were impressed by the traction we’d achieved with the limited funds we’d raised already and liked that we all had real skin in the game.
What are the milestones you plan to achieve in the next six months?
We plan to release three new software modules and continue growing our customer base at at least 10% a month.
What advice can you offer companies in London that do not have a fresh injection of capital in the bank?
Keep looking! There is still money out there looking for a home for businesses that can still demonstrate growth during the pandemic.
Where do you see the company going now over the near term?
We are making a few more hires in the team and those people will help us build more awesome technology and reach more and more customers.
What is your favorite London pub to grab a pint with the team?
The Racketeer was a favourite while we were based in Launch22 near King’s Cross. More recently, we’ve taken to picnics on the steps at Coal Drops Yard!
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