Why Being Interrupted is Most Likely Your Fault
Most people believe they get interrupted because that is simply how the interrupting person behaves. In reality, the blame more...
Why Strong Vision Is the Secret Ingredient of Successful Founders
One of the questions investors like to ask founders is – what is your vision? While seemingly cliché and qualitative, the...
How to Generate the Most Relevant Content Possible
With so much content being produced on a daily basis from all types of sources, users have quite a challenge...
Mastering your To-Do List This Fall: Tips to Finally Get Organized
It's fall and my inbox knows it. Something sneaky happens every year around this time: some sort of collective hyperdrive...
Try These Foolproof Marketing Strategies to Differentiate Your Business
As CEO of Ignite Visibility and marketing professor at the University California San Diego, I have worked on over 400...
3 Ways You Can Improve Your Student Ambassador Program
Red Bull, Victoria Secret, Dell and Coca-Cola are a few of the brands that have been running “campus rep programs”...
5 Ways to Become a More Well-Rounded Founder
The globalization of the internet has broken down barriers to information previously reserved for the uber elite. Today, a college...
How to Integrate Your PR and SEO Efforts to Extend Your Digital Reach
In today’s digital marketing landscape, the once separate entities of search engine optimization and public relations are merging to form...
Starting an SMS Campaign? Keep It Simple
I’ve been in the SMS field for more than a decade and watched the industry grow and transform. As the...
Simple, Successful Marketing Strategies for Entrepreneurs on a Budget
Having participated in building numerous startups, I’ve seen many founders spend too much on their marketing efforts out of a...