Advertising

When I show business owners the back end of Facebook advertising, I feel as if I am a magician revealing...

Just as fast as influencer marketing became “a thing,” it’s now oversaturated or misleading in the Instagram world. Unless you...

As CEO of a creative marketing and public relations firm, I’ve seen how unique marketing strategies can elevate a company’s...

Do you ever feel like your brand is stuck in the same routine? Are you experiencing stagnant growth while your...

We read headlines about millennials daily, but it’s not every day that brand strategists are able to hear directly from...

Red Bull, Victoria Secret, Dell and Coca-Cola are a few of the brands that have been running “campus rep programs”...

Having participated in building numerous startups, I’ve seen many founders spend too much on their marketing efforts out of a...

This one is really interesting and I have been thinking a lot about going deeper into the details to differentiate...