Strategic

For decades, efforts to satisfy customers have been built around demographics — capitalizing on race, ethnicity, gender, income and other...

Connecting your business with college students can be beneficial for both parties, but reaching this sought-after demographic can sometimes pose...

Hint: It’s about making progress over striving for absolute perfection. The tendency to aim for perfection in all aspects of...

You’re missing a key player on your leadership team and it’s affecting your entire operation. Morale is down. People are...

Startups require a lot of hard work, with no rest for the weary.  And, since you need to be moving...

Every new business or product owner wants to attract the broadest possible audience, so they are prone to adding more...

Having zero expectations is a statement I make that is often misunderstood. For me the reason why I have zero...

If you want people to invest in your idea, then my best advice is to write a business plan first,...

Yes, it’s true that we say around 90% of startups will fail, but lets be honest, it’s mostly an anecdotal...

Don’t go so crazy trying to be trendy that you forget to offer your employees something as simple as job...